Social media personality Raye has shared her opinion on consumer behaviour in Nigeria, suggesting that making a product appear exclusive is one of the easiest ways to convince people to buy it.
According to her, attaching a sense of social status to a product can be more effective than highlighting its actual value.
In a post shared on social media, Raye argued that some consumers are motivated by the desire to prove they belong to a certain social class.
She wrote:
“You can sell anything to Nigerians, just add a little bit of classism and tell them it’s not for poor people, then watch them buy to prove they are not ‘poor’.”
Raye suggested that, in some cases, the perception of exclusivity becomes the product’s biggest selling point.
According to her, once an item is positioned as something reserved for a select group, some buyers may be more interested in the status associated with owning it than in whether it actually offers value for money.
Her comments touch on the broader influence of social status, branding and aspirational marketing on consumer purchasing decisions.
The remarks have generated mixed reactions across social media.
While some users agreed that exclusivity and status often influence buying habits, others argued that people purchase premium products for reasons such as quality, durability and personal preference rather than simply to project wealth.
Raye’s comments have added to ongoing conversations about consumer behaviour, luxury branding and the growing role of social perception in purchasing decisions.
