A tiny business has filed a lawsuit against Kim Kardashian, alleging trademark infringement on her part.
Kim K is being sued for trademark infringement in relation to her new brands, “SKKN” and “SKKN BY KIM,” according to documents obtained by TMZ. The Brooklyn-based company Beauty Concepts is the one filing the case; it claims to be the owner of the rights to “SKKN+” and that Kim’s use of “SKKN” is confusing consumers.
According to the lawsuit, Kim’s identical branding this year forced Beauty Concepts, a Black and woman-owned company, to fight its way through the pandemic.
The business is said to have gotten in touch with Kim’s agents to let them know that they had the trademark rights to “SKKN+,” but they were ultimately ignored, so Kim went ahead and launched her own line nevertheless.
Rhodes later added: ‘Several times we reached out to Beauty Concepts, trying to find a sensible path to coexistence. We pointed out that running a small esthetician business in Brooklyn does not give it the right to shut down a global skincare line.’
Building on independent research and development, her company filed a trademark application for “SKKN BY KIM” to protect the new branded products. This prompted the current shakedown effort.”
In the original cease-and-desist letter that was obtained by TMZ, Beauty Concepts claimed that it operates a website and social media account using the same block letters as Kardashian’s brand, and that it applied to the U.S. Patent and Trademark Office back in March to register the SKKN+ logo.
The company stressed that it had put a lot of time and effort into building their brand over the past three years, and were now concerned that Kardashian’s brand would cause confusion in the marketplace.
At the time, Kardashian’s lawyer responded to TMZ saying: ‘We certainly appreciate and support small businesses, and our hat is off to Ms. Lunsford. But the question at hand is one of trademark law and we’ve not done anything deserving of legal action by her.’
Adding: ‘We are disappointed that she has chosen to run to the media knowing that we were scheduling a call for tomorrow, requested by her attorney. So while disagreeing with the letter, we’re hopeful that we can smooth things over once both sides speak.’
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