Nigerian singer and music executive David Adeleke, also known as Davido, unveils his fashion line in collaboration with Puma, a prominent sportswear brand.
Through his Instagram account, the award-winning musician announced the release of his sport style collection, which includes a variety of apparel such as tracksuits, t-shirts, shorts, and hats.
The fashion line collection showcases a vivid blend of patterns and colors that pay homage to Nigerian culture, as seen in the carefully selected styles featured in a promotional video shared by Davido.
One of the Puma designs on O.B.O in the commercial where he talked about how he developed the interest had his famous catchphrase “we rise by lifting others.”
Sharing the announcement with his 26 million followers, the singer wrote:
“It’s with a huge sigh of relief that I can finally say the words “MY NEW LINE WITH @PUMA IS OFFICIALLY OUT NOW”!
For all of you who have been rockin’ with me you know how much this means to me. How much it means to us.
I hope you enjoy the clothes and I can’t wait to see you all showin’ out in the new drip. Hit the link to pre-order ! 🇳🇬,” he wrote.
Watch the video below …
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