Turkey’s competition authority has fined Alphabet Inc.’s Google $75 million (2.61 billion lire) for allegedly abusing its dominant position in the digital advertising market.
The regulator accused Google of favouring its supply-side platform (SSP) services, limiting competition, and creating an unfair advantage in the ad server market.
The decision requires Google to take corrective measures within six months, ensuring equal access for third-party SSPs to restore competition. The authority stressed the importance of these changes for maintaining balance in the global digital economy.
This ruling adds to the scrutiny faced by tech giants globally. Google has encountered similar challenges elsewhere, including a controversial penalty in Russia for failing to reinstate pro-Kremlin media accounts.
Such cases highlight the intensifying regulatory pressures on big tech as governments push for accountability and fair market practices.
With over $307 billion in revenue reported by Alphabet in 2023, compliance with these rulings could have significant implications for its global operations.
