Nigerian singer Bella Shmurda recently shared on the Afrobeats Intelligence podcast hosted by Joey Akan that he no longer associates himself with the secular music industry and is now focused on creating conscious music instead of following trends.
Bella Shmurda said, “At this point, I feel like I’m not in the [secular music] industry anymore. In that sense that I no longer make music that follows trend. I no longer do songs for trends. I don’t think I’m in that space anymore.
“I just want to make music for the reason I want to do it, which is to uplift people’s souls, making people self-conscious and being aware of who they are. And, helping people go through life with my music. And, I don’t really think any of my colleagues want to do that. I can still do trendy songs once in a while. But I feel like I know my space already now. Even if I want to make trendy music, I do that and quickly return to my purpose. And I feel like that’s the balance.”
