Music mogul Don Jazzy may now own just 20% of Mavin Records, but the move is proving to be one of his most lucrative and visionary decisions yet.
In 2023, Don Jazzy sold 80% of Mavin Records to Universal Music Group, a global powerhouse with extensive influence, funding, and connections in the international music scene. Every Mavin artist, including Ayra Starr and Rema, is now effectively signed under Mavin, Universal Music, and in Ayra’s case, Roc Nation—Jay-Z’s label.
Before the acquisition, Don Jazzy controlled 100% of Mavin and could reportedly make up to ₦10 billion yearly. However, the Universal deal opened doors to global exposure, major collaborations, and more strategic investments. With a projected revenue growth now estimated at over ₦150 billion annually, Don Jazzy’s 20% stake could earn him around ₦30 billion per year—three times what he was making with full ownership.
This isn’t just a smart business play—it’s a masterclass in scaling through strategic partnerships.
Critics who initially called the sale a misstep are now eating their words, especially as Ayra Starr’s recent signing with Roc Nation further expands the Mavin brand’s global influence. For Don Jazzy, it’s not about holding the CEO title—it’s about maximizing value through smart equity and collaboration.
With Universal’s marketing muscle and Roc Nation’s global network, fans can expect to see Ayra Starr on the biggest international stages, winning major awards, and securing high-profile brand deals.
Moral of the story? Don Jazzy isn’t just a hitmaker—he’s a business maestro who knows that sometimes, owning less means earning more.
