Popular Nigerian talent manager Ubi Franklin has sparked conversations with his latest comments about the struggles of managing artists in the entertainment industry.
Speaking on a recent episode of the Culture Sonic Podcast, Franklin claimed that promiscuity becomes the biggest challenge for most artists—regardless of gender—after they attain fame.
According to him, artists are generally easier to manage before they achieve a breakthrough hit. However, things change drastically once success and fame come into play.
“The only artist that can be controlled is the one that has not had a hit,” Franklin stated.
“Once they have a hit, the first biggest problem for artists is womanising. For female singers, it’s promiscuity as well.”
Fame, Freedom, and the Fallout
Franklin’s candid remarks shed light on the behind-the-scenes dynamics of artist management in Nigeria’s fast-paced music industry.
He suggested that with fame often comes unchecked behavior, particularly in the area of sexual indulgence, which in turn makes managing artists more complex.
As a former manager to stars like Iyanya, Tekno, and Emma Nyra, Ubi Franklin’s insight is rooted in years of industry experience, making his comments particularly resonant within entertainment circles.
Reactions and Broader Implications
The remarks have generated varied responses online, with some agreeing that fame often leads to lifestyle excesses, while others have criticized the generalization, especially concerning female artists.
Nonetheless, Franklin’s perspective adds to ongoing discussions around the mental, emotional, and behavioral shifts artists experience after success—and the support systems needed to help them navigate fame responsibly.
