BET is temporarily shelving its Soul Train Awards and Hip Hop Awards, citing the need to adapt to shifting media consumption habits driven by streaming and social platforms.
In an interview with Billboard, CEO Scott Mills confirmed the pause, explaining that the network isn’t abandoning the iconic franchises but is working to “reimagine them for this changing media landscape.”
“It’s less about them being no longer and more about our team rethinking how to deliver them in a way that aligns with how people engage with content today,” Mills said.
As traditional cable viewership declines, networks like BET are pivoting toward digital-first strategies. Mills noted that although the shows maintained high production value, ratings had dropped, partly due to scheduling changes and the overall shrinking cable audience.
“It was an extraordinary show,” Mills emphasized. “I attribute the viewership declines less to content quality and more to structural shifts in how media is consumed.”
Both award shows — long celebrated for honoring Black culture, music, and excellence — will be reworked to better resonate with younger, digitally-savvy audiences.
“We’re not walking away from these brands,” Mills reassured.
“We’re stepping back to ensure they evolve in a way that reflects how people live and connect today.”
Despite these changes, BET’s flagship BET Awards remain on track, with the 2026 edition confirmed. This year’s event saw big wins for artists like Kendrick Lamar, SZA, and Doechii.
