Global superstar Bad Bunny has been confirmed as the headliner for the 2026 NFL Super Bowl LX halftime show in Santa Clara, California, set for February 6, 2026.
The announcement came during halftime of Sunday night’s Dallas Cowboys vs. Green Bay Packers game after the NFL teased fans earlier in the day with a cryptic post featuring a football emoji, an apple emoji, and a “shhh” face. The show will once again be presented by Apple Music in partnership with Jay-Z’s Roc Nation.
Bad Bunny, who recently wrapped up a record-breaking residency in Puerto Rico, has become one of the world’s most-streamed and most-celebrated artists, blending Latin trap, reggaeton, and global pop appeal. The news was met with overwhelming excitement across social media, with fans celebrating his historic selection.
He now joins the legacy of legendary halftime performers, following three consecutive years of blockbuster shows that set a new bar for the spectacle:
Rihanna (2023): Delivered her first live performance in nearly seven years in Glendale, Arizona, making history by revealing her pregnancy during a minimalist yet iconic set.
Usher (2024): Took over Las Vegas with an electrifying show that featured roller-skating choreography, live instrumentation, and surprise appearances from Alicia Keys and will.i.am.
Kendrick Lamar (2025): Brought politically charged rap and cultural commentary to New Orleans, addressing his feud with Drake while pushing hip-hop to the forefront of the halftime tradition.
The Super Bowl halftime show remains one of the most-watched musical events in the world, and with Bad Bunny at the helm, 2026 promises a performance that blends global influence, cultural impact, and undeniable star power.
