Kylie Jenner is celebrating a decade of trailblazing in the beauty industry, marking nearly ten years since she disrupted the cosmetics world with her now-iconic Kylie Lip Kits.
The 28-year-old reality star turned self-made multimillionaire – who recently admitted to enjoying booze, junk food, and even the thrill of gambling – stunned in a new WWD Beauty Inc. cover photoshoot.
For the special edition, Kylie exuded power and confidence in an oversized double-breasted suit, crisp white shirt, and striped tie, paired with sleek patent leather heels.
Her raven hair flowed effortlessly over her shoulders, while her makeup — featuring soft pink tones and shimmering lips — subtly highlighted her beauty mogul persona.
Jenner launched Kylie Cosmetics on November 30, 2015, with the debut of her Lip Kits that famously sold out within minutes online, igniting the wave of influencer-driven beauty brands. Reflecting on the milestone, Kylie admitted she’s been emotional:
“I found my old phone from 2016 and there are these photos of me at 17, 18 years old, sitting on the factory floor creating my first eyeshadow palette. I didn’t think that far into the future when I was creating the brand — I wasn’t thinking about 10 years later — so it is pretty surreal to be here.”
Kylie Cosmetics has since grown into a global powerhouse valued at over a billion dollars, known for its viral launches, collaborations, and influence in shaping the “Instagram beauty” era.
Looking ahead, Kylie revealed her dream is for her daughter, Stormi Webster, to take over the brand one day:
“After 10 years, I’m just still so excited to create. It’s my dream that my daughter will want to take over Kylie Cosmetics — I would love for this to be a legacy brand, and I’m working hard every day to set up that future.”
Aside from Stormi, Kylie also shares son Aire, 3, with her ex-boyfriend, rapper Travis Scott. She is now dating 29-year-old actor Timothée Chalamet, though the couple has kept their romance largely private.
From teenage reality star to a beauty mogul who redefined the cosmetics industry, Kylie’s 10-year milestone is more than just a celebration — it cements her as one of the most influential figures in beauty and pop culture today.
