Celebrity barman and nightlife entrepreneur, Cubana Chief Priest, has offered deep insight into the philosophy behind his viral phrase, “Money na water.”
In a thought-provoking social media post, the businessman and influencer explained to Cosmas Maduka that his catchphrase is far more than a boast about wealth — it represents a new age understanding of money, influence, and visibility in today’s digital economy.
“With all due respect to the motivational speaking older generation who built wealth quietly, the world you thrived in is not the one we live in today,” he wrote.
Chief Priest emphasized that while older generations saw capital as factories, fleets, and real estate, modern wealth now lies in attention and digital visibility.
“In your time, capital was factories, fleets, and real estate. Today, attention is the main capital. Visibility has become the new currency. In a digital economy, obscurity is bankruptcy. What you don’t show doesn’t sell. What you don’t amplify dissolves into silence.”
He described “money na water” as a symbol of abundance and flow, comparing it to the way relevance and influence move across social spaces.
“Money na water represents excess liquidity, abundance, and flow. Water moves, so does relevance, visibility, and influence. The ability to attract attention and sustain engagement is the new oil field. A man with massive attention today has more leverage than one with quiet billions but no presence.”
The nightlife boss also defended modern African billionaires such as Tony Elumelu and Femi Otedola, praising their willingness to use social media to project wealth, visibility, and impact.
“This is a generation that builds platforms to project wealth, not fences to hide it,” he added.
Chief Priest concluded that his famous line, “Money na water,” is not a careless brag, but a prophecy of abundance and digital relevance.
“Silence once symbolized power. Today, presence does. Content is digital equity. Money water na my business be this, na my lamba — make nobody try spoil am as e dey go.”
