Conor McGregor has been pulled as the face of Proper No. Twelve Whisky and from the Hitman video game, after being compelled to pay over €250,000 to a woman who accused him of rape.
Nikita Hand, who accused the former UFC champion of r*ping her at a Dublin hotel six years ago, won a High Court civil action against McGregor last week, seeking damages.
McGregor, who had denied “brutally r*ped and battered” her, announced that he will appeal the verdict.
Now, Proximo Spirits – which owns the Proper No. Twelve whiskey brand – has told the Irish Independent: “Going forward, we do not plan to use Mr McGregor’s name and likeness in the marketing of the brand.”
Meanwhile, video game company IO Interactive has removed McGregor as a character in Hitman: World Of Assassination.
“In light of the recent court ruling regarding Conor McGregor, IO Interactive has made the decision to cease its collaboration with the athlete, effective immediately,” the company wrote on X.
“We take this matter very seriously and cannot ignore its implications. Consequently, we will begin removing all content featuring Mr McGregor from our storefronts.”
It is unclear whether this week’s court ruling will affect McGregor’s relationship with the UFC. However, numerous athletes have continued fighting for the company after enduring legal issues.
