Muyiwa Awoniyi, manager to Grammy-winning singer Tems, has shed light on the stark disparity in streaming revenue between Nigeria and more developed countries, revealing that artists earn significantly less per stream when their music is played in Nigeria.
Speaking on a recent episode of the Afrobeats Intelligence podcast, Awoniyi broke down the economics of music streaming, stating:
“One million streams in Nigeria generate approximately $300. But in Sweden—Spotify’s home country—that same number of streams can earn between $8,000 and $10,000.”
Awoniyi attributed the vast difference to Nigeria’s low subscription rates and struggling economy, which impact how platforms like Spotify value streams regionally.
“Spotify treats things territorially,” he explained. “It’s N900 to subscribe here. So, if your intellectual property is anchored in a region where one million streams is $300, you’re cooked.”
The music executive, who previously worked with singer Nonso Amadi, said he learned early on that Nigeria’s economic conditions directly affect local artists’ revenue.
“The trickle-down effect of the economy is going to hit the citizens regardless. Your purchasing power is going to be limited,” he added.
Awoniyi’s revelation echoes similar concerns voiced by Burna Boy, who recently advised fellow Nigerian artists not to rely solely on local streaming revenue and to build fan bases internationally to access more lucrative markets.
As the Nigerian music industry continues to expand globally, the discussion around regional revenue gaps highlights the need for artists to strategize beyond borders in order to sustain long-term careers.
