Actress and producer Efe Irele has emphasized that for Nollywood to remain competitive on the global stage, filmmakers must create stories that are both emotionally engaging and commercially viable.
In an interview with Saturday Beats published by The Punch, Efe stated,
“I believe that in order for Nollywood to thrive, we need to tell stories that are commercially viable and emotionally engaging.”
She noted that while catchy titles may attract initial attention, what truly resonates with audiences is the emotional connection a story builds.
“The title definitely grabs attention, but the real power lies in the emotional depth of the story. When I first read the script, I was drawn to the complexity of my character — a daughter navigating deep emotional scars from a traumatic childhood,” she said.
Speaking about her latest project, My Mother Is a Witch, Efe explained that the film explores the intricate dynamics between African mothers and daughters.
“African mother-daughter relationships are complex, and this story doesn’t shy away from the emotional weight they carry,” she added.
Efe, who also served as executive producer, revealed that the film’s success — grossing over ₦100 million at the box office — demonstrates that deeply emotional storytelling can coexist with financial success.
Reflecting on her journey in the film industry, the Finding Happiness and Aso Ebi star recalled moments of discouragement early in her career.
“There were instances when people told me that I could not act, that I should quit the movie industry,” she said.
Today, Efe Irele remains focused on producing content that connects deeply with audiences while also proving profitable, striking a balance she believes is essential for Nollywood’s continued growth.
