Media personality Geh Geh has sparked online buzz after revealing what he believes is Wizkid’s secret formula for maintaining long-term relevance in the ever-evolving music industry.
In a viral video shared on his X (formerly Twitter) page, Geh Geh claimed that the Essence hitmaker uses a calculated approach to collaborations — one that keeps him in the spotlight without taking unnecessary risks.
According to him, Wizkid doesn’t rush to collaborate directly with trending artists. Instead, he reportedly uses DJ Tunez, his official disc jockey, as a middleman to test the waters.
“If an artist is trending and everyone is eager to feature them, Wizkid doesn’t jump in directly. He contacts DJ Tunez, and Tunez brings Wizkid together with the trending artist. If the track doesn’t take off, people say it’s Tunez’s song, not Wizkid’s. But if it succeeds, the credit comes back to Wizkid,” Geh Geh explained.
The revelation has stirred mixed reactions online, with fans divided between praising Wizkid’s strategic thinking and accusing him of being overly calculated in his music moves.
Still, many agree that whatever his strategy is, it has helped Wizkid remain one of Africa’s most consistent and globally recognized artists over the last decade.
