Beyoncé has long been a businesswoman, and the value of her brand is as strong as ever after the launch of her new Levi’s ad.
According to reports, Queen Bey has partnered with the jeans giant on a multi-dimensional campaign, including advertisements that recreate famous events in Levi’s and pop culture history.
With the first image (and accompanying photographs) unveiled, it’s already making a big impression.
Per WWD, the two still shots Beyonce shared on her Instagram generated $1.3 million in Media Impact Value (MIV) within the first 48 hours of posting. The overall campaign amassed $5 million in MIV within the same frame.
MIV is a proprietary metric that assigns an actual monetary value to marketing strategies across print, online, and social media to calculate return on investment.
