In a recent episode of the ‘Shopping The Sneakers’ podcast, Nigerian afrobeats sensation Tiwa Savage highlighted the importance of artists developing connections with their fans.
She expressed that by fostering relationships with their audience, artists allow fans to connect with more than just their music.
Tiwa Savage also credited fellow musicians Wizkid, Davido, and Burna Boy for their popularity, attributing it to their strong rapport with their fans.
“It’s not just about the music; it’s your fanbase and your brand. You’ve to think of your fashion. You’ve to be relatable. A lot of times, artists are just putting out music; they are not really connecting with the fans.
“I think it’s really important to connect with the fans. If you look at Wizkid, Davido and Burna Boy, they have established relationships with their fanbases. They love their lifestyles. Whether they are dropping a song or not, they are in the conversation. So it’s really important to build a fanbase. You are only good as strong as your team,” she said.
