Showmax is making history as Africa’s first streaming service to live stream a local concert. On January 18, 2025, fans in 44 African nations will be able to hear Grammy-winning Amapiano star Tyla perform live from the SunBet Arena in Pretoria, exclusively on Showmax.
Tyla, the youngest African musician to win a Grammy, will perform tracks from her debut album TYLA, which has already received over 1.6 billion listens. The performance promises to be a career highlight when she comes home to entertain admirers throughout the continent.
Yatish Narsi, Chief Marketing Officer at Showmax and MultiChoice South Africa, expressed excitement about the groundbreaking event: “With our advanced live-streaming technology, we’re thrilled to spotlight Tyla’s iconic homecoming concert. This marks our first live-streamed entertainment event, underscoring our commitment to making world-class experiences accessible across the continent.”
Fresh off multiple wins at the BET Awards, MTV Music Video Awards, and the Grammys, Tyla, dubbed the “Queen of Popiano,” is eager to connect with her fans. “Tygers! Me and Showmax decided to live stream this concert for everyone across Africa. I hardly get time to be home so this one is gonna be special! I can’t wait for y’all to ROCKKK with me!” she said.
For those who missed Tyla’s sold-out shows in Cape Town and Pretoria, this live stream is the final chance to experience her magical tour.
“We’re not just hoping to smash records with this live stream,” Narsi added. “We’re changing the narrative of what it means to succeed on our continent. Showmax doesn’t just aim to be the best in Africa; we aim to take our place among the best in the world.”
