Nike is preparing to increase prices on many of its U.S. products starting June 1, 2025, due to rising import tariffs and persistent global supply chain challenges.
Shoppers can expect about a $5 increase on sneakers priced between $100 and $150, while those above $150 may rise by up to $10. Adult apparel and accessories will also see price hikes ranging from $2 to $10, depending on the product. However, children’s items under $100, classic Air Force 1s, and select Jordan clothing will remain unaffected.
This pricing shift isn’t unique to Nike—brands like Adidas are also under pressure from new U.S. tariffs targeting imports from key manufacturing countries such as Vietnam and China. Since roughly 95% of Nike’s footwear is produced overseas, it’s feeling the brunt of these cost increases.
The price adjustments reflect broader industry struggles with rising expenses, shrinking profit margins, and the need to adapt quickly.
In addition to the price changes, Nike is resuming its partnership with Amazon after a six-year hiatus. This move aims to strengthen sales and competitiveness, with Amazon now offering a wider range of Nike products directly to U.S. consumers.
While the footwear company frames the increases as part of regular seasonal pricing changes, they align closely with the newly imposed tariffs under the Trump administration. With so much of its manufacturing done abroad, Nike—and other brands—are being forced to reevaluate their pricing strategies.
For those considering new sneakers or apparel, buying before June 1 may be a smart move. Experts anticipate other companies might soon follow Nike’s lead, signaling broader price increases across the market.
Ultimately, the company’s approach highlights the complexities of global commerce and the need to remain agile, profitable, and resilient in a constantly shifting retail landscape.
