Amazon founder and executive chairman Jeff Bezos has sold nearly $665.8 million worth of Amazon stock, according to recent U.S. Securities and Exchange Commission (SEC) filings.
The transactions, which occurred over two days in early July 2025, are part of a pre-scheduled 10b5-1 trading plan filed earlier this year.
This latest stock sale follows another major divestment in late June, when Bezos sold approximately $737 million in Amazon shares, coinciding with his wedding in Venice. In total, Bezos has now sold more than $1.4 billion worth of Amazon shares in just a few weeks.
Bezos Still Retains Control of Amazon Holdings
Despite the recent sales, Bezos remains Amazon’s largest individual shareholder, holding over 900 million shares valued at approximately $200 billion. The transactions are seen as part of a strategic diversification effort, aimed at funding his space exploration company Blue Origin, philanthropic ventures, and other personal investments.
Amazon Stock Rally and Market Momentum
Amazon shares have performed strongly in 2025, rising more than 30% year-to-date, buoyed by:
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Robust quarterly earnings
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Aggressive expansion in AI and cloud services
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Positive investor sentiment across tech stocks
The stock recently formed a “golden cross” pattern—where the 50-day moving average surpasses the 200-day moving average—typically interpreted as a bullish technical signal for long-term gains.
No Red Flags, Say Analysts
Analysts and market watchers downplay any concerns about the stock sales, noting that Bezos’s trades align with typical executive financial planning practices. 10b5-1 plans allow insiders to sell shares on a predetermined schedule, helping avoid concerns around insider trading.
“This is a standard move for someone at Bezos’s wealth level,” said Dan Ives, a senior equity analyst at Wedbush. “It’s about liquidity, not a signal of concern.”
Key Takeaways
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$665.8 million in Amazon stock sold by Jeff Bezos in July 2025
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Follows $737 million sale in June tied to personal events
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Total offloaded: Over $1.4 billion in less than a month
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Bezos retains over 900 million shares (~$200 billion in value)
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Amazon stock up 30%+ YTD, showing strong momentum
