Post Malone is the latest star to front Kim Kardashian’s SKIMS line — and he’s bringing his rugged, laid-back swagger to the brand’s debut men’s campaign.
Shot in the wilds of Utah, the rapper goes shirtless while rocking SKIMS’ new Heavyweight Fleece and Realtree camouflage collection, including underwear, tees, and loungewear.
In a candid chat with GQ, Malone admitted the experience of modeling underwear was both nerve-wracking and empowering:
“It’s terrifying for me. I’ve never done anything like that. It’s like a Sasquatch sighting… Or, Averagefoot. Sorry. It’s just been amazing. The whole team is sick… and there’s a lot of pine trees and it is badass.”
The campaign, captured by photographer Theo Wenner, highlights Malone’s playful yet raw persona — perfectly aligning with SKIMS’ push into menswear.
The full collection, packed with cozy camo-inspired pieces, drops online and in stores on August 21.
