50 Cent is expanding his business empire with a $100 million deal to launch a new entertainment hub in New York City.
The project is being developed in partnership with Robert Earl, founder and CEO of Planet Hollywood. It will introduce a new concept, “PH Live,” at the Planet Hollywood Times Square location.
The venue is designed as a full-scale entertainment space, combining live music, film premieres, sports screenings, and private events in one location. It will also feature advanced LED technology and immersive setups to create a high-end experience for guests.
Beyond entertainment, the space will include a restaurant offering a curated menu that blends casual dining with a more upscale presentation, making it both a nightlife and hospitality destination.
“This is about creating the ultimate entertainment destination,” 50 Cent said, describing the project as a mix of music, film, sports, and culture under one roof.
Robert Earl added that the collaboration is part of a broader plan to reposition Planet Hollywood as a major player in modern entertainment, citing 50 Cent’s influence across music, television, and business as a key advantage.
The move marks 50 Cent’s first major step into a combined restaurant and entertainment concept, but it builds on a wider portfolio that already includes television production and branded experiences.
He is known for creating hit series like Power and BMF, and elements of his film and TV work are expected to be reflected in the new venue.
There are also early plans to expand the concept beyond New York into other U.S. cities, including Shreveport, Louisiana, where he is already investing in film and television infrastructure.
The deal further strengthens his ongoing relationship with Planet Hollywood, which already includes a Las Vegas residency and other hospitality collaborations.
With this latest move, 50 Cent continues to show how he’s turning his influence in entertainment into long-term business ventures that extend far beyond music.
