Chart-topping, Grammy-nominated artist, actor, and author Demi Lovato is entering the digital realm by partnering with PlanetPlay’s innovative Make Green Tuesday Moves (MGTM) initiative, which harnesses the enthusiasm of gamers and music aficionados for tangible environmental advocacy
Demi Lovato’s musical prominence is now aligned with the leading figures in the gaming industry, motivating millions to champion sustainability initiatives merely by engaging with their preferred games.
Commencing today, her fanbase and gamers worldwide can access exclusive in-game Demi Lovato avatars in select titles throughout December.
The most significant aspect? All proceeds are allocated entirely to accredited sustainability initiatives, encompassing reforestation, renewable energy, and marine conservation, facilitated by PlanetPlay’s eco-donate platform.
In a heartfelt communication to her supporters, Demi elucidates the workings of the MGTM initiative and the reasons behind her commitment to this crucial cause. You can view the video here.
Demi is honored as December’s MGTM Star of the Month, following in the illustrious footsteps of fellow luminaries David ‘The Hoff’ Hasselhoff and Joe Jonas. Bolstered by a substantial global social media campaign, Demi’s participation is poised to ignite a surge of #GreenTuesdayMoves worldwide.
The games featuring Demi Lovato throughout the month encompass Subway Surfers (SYBO), Avakin Life (Lockwood Publishing), Darts Club & Bowling Club (Boombit), Puzzle Adventure (Pixel Federation), The Great Ocean (Actrio), Standoff 2 (Axlebolt), Top Drives (Hutch), Text Express (Kwalee), Peridot (Niantic), Klondike Adventures (Vizor), and Fishing Clash (Ten Square Games).
Players have the opportunity to effect change with each download, with proceeds financing vital environmental projects such as the Hongera Project in Kenya, which produces and distributes clean cookstoves, and New Zealand’s WAI Wanaka water conservation effort.
As a distinguished MGTM partner, Google has unveiled a dedicated page on the Google Play store (live 3/12) featuring the movement, highlighting Demi’s exclusive content and all the titles participating in this pioneering initiative.
With PlanetPlay’s expanding roster of games, the MGTM initiative has already galvanized a worldwide community of gamers to create a positive environmental influence. To date, PlanetPlay has generated over $2.2 million for sustainability projects through its eco-conscious gaming marketplace.
Rhea Loucas, CEO at PlanetPlay, said: “Demi Lovato’s passion for music, gaming and the environment is infectious. We’re thrilled to have her on board for December’s Make Green Tuesday Moves and to see the games community continue to drive positive environmental change.”
