Adeola Adeyemi popularly known as diiadem, is a prominent Nigerian beauty entrepreneur, social media influencer, model, and reality television personality.
She has significantly impacted Nigeria’s beauty and fashion industries through her brand, Beauty by AD, and her dynamic presence in entertainment.
Diiadem Biography
| Real Name | Adeola Chizoba Adeyemi |
| Nickname | Diiadem |
| Famous As | Beauty entrepreneur, influencer, model, reality TV personality |
| Date of Birth | April 12, 1991 |
| Birthplace | Lagos, Nigeria |
| Nationality | Nigerian |
| Ethnicity | Yoruba and Igbo |
| Religion | Christianity |
| Education | Sikkim Manipal University, Accra, Ghana |
| Height | Unknown |
| Parent | Mr. and Mrs. Adeyemi |
| Siblings | Temi Adeyemi |
| Spouse | Mr. Odekunle |
| Children | Akorede-Imani-Oluwasindara |
| Relationship | Single |
| Net Worth | $200,000 |
Early Life and Education
Adeola Adeyemi aka Diiadem (born on April 12, 1991, 34 years old) in Lagos, Nigeria, and hails from Ilesha West, Osun State. Raised in Lagos by her Yoruba father and Igbo mother, she grew up in a culturally rich environment that shaped her identity and career.
She attended Eben Noble Primary School in Bariga, Lagos, for her primary education and Saka Tinubu Memorial High School in Agege, Lagos, for her secondary education.
She pursued higher education at Sikkim Manipal University in Accra, Ghana, earning a Bachelor’s in Arts with high honors. This degree provided a strong foundation for her creative endeavors in beauty and fashion.
Career
Adeola Diiadem Adeyemi launched her career in 2008 as a model and video vixen, earning recognition for her distinctive style in Nigeria’s entertainment industry. Her early modeling work fueled her passion for beauty, leading her to train as a professional makeup artist at the Makeup Designory (MUD) Academy.
In 2016, she established Beauty by AD, a leading cosmetics brand offering inclusive, high-quality products like the Matte-Out primer, launched in 2023, known for its lightweight formula and versatility across skin types.
As an influencer, Diiadem has partnered with notable brands, including Payporte, Dream Hair World, and Shona House of Beauty, solidifying her reputation as a top beauty expert in Nigeria.
She engages a wide audience through her YouTube channel, sharing vlogs and lifestyle content.
In 2025, she joined The Real Housewives of Lagos (RHOLagos), which showcased her vibrant personality and boosted her visibility.
Her 2025 appearance at the House of Lords in the UK alongside Dabota Lawson underscored her role in promoting Nigerian beauty and entrepreneurship globally.
Reality TV
The Real Housewives of Lagos (2025) – Reality TV personality
Social Media
- Instagram handle: @diiadem
- Facebook handle: @AdeolaDiiadem
- Twitter handle: @Adeoladiiadem
- YouTube: Adeola Diiadem
- Snapchat: @Diiademcc
Personal Life
Diiadem is a dedicated single mother to her daughter, Akorede-Imani-Oluwasindara, born on April 20, 2018.
She was married to Mr. Odekunle in a traditional ceremony in 2017. Still, the marriage ended in divorce due to alleged domestic violence, which she courageously discussed in a 2022 interview with Chude Jideonwo.
She noted that the abuse began during her pregnancy, and societal pressures initially influenced her decision to stay.
Diiadem now co-parents her daughter with her ex-husband. In February 2022, she announced an engagement, though her current relationship status is not publicly confirmed.
Diiadem has navigated public controversies, including disputes with former friends Berbiedoll and Kwinrach, which sparked online discussions.
She has also refuted rumors about her wealth, emphasizing that her success, including her mansion, stems from her efforts.
Proud of her Yoruba and Igbo heritage, she brings authenticity to her work, notably on RHOLagos, where she described herself as someone who wears her emotions openly.
Net Worth
Diiadem is a prominent Nigerian beauty entrepreneur, social media influencer, model, and reality television personality with a net worth of $200,000, derived from her thriving Beauty by AD brand, influencer partnerships, and other business ventures.
Her innovative products and global collaborations have bolstered her financial success, establishing her as an inspiring figure in Nigeria’s beauty and entertainment sectors.
