Celebrity fashion entrepreneur Toyin Lawani has shared valuable advice for business owners and brand builders, stressing the importance of authenticity in promoting one’s brand.
Taking to her Instagram page, the Tiannah’s Place Empire CEO encouraged entrepreneurs to take charge of their brand messaging, insisting that no one can tell a brand’s story better than its creator.
She wrote:
“What do you think is the most effective way to promote your brand? My 2 cents — someone once said if you don’t have the image, get someone else to promote your brand. I would say no, that’s not true because you’re the founder, owner, and most passionate advocate for your brand! You’re the one who knows its story, values, and mission best.”
Lawani emphasized that a founder’s passion and enthusiasm are “infectious” and help in building trust and connection with the target audience. According to her, when business owners take the lead in showcasing their brands, it reveals their dedication and authenticity — elements that no hired promoter can fully replicate.
She added:
“Never hide behind a brand. Your authenticity and enthusiasm are infectious, and people are more likely to trust and believe in your brand when you promote it yourself. Plus, you’re the most invested in its success, and your dedication shows!”
Lawani’s message serves as a timely reminder for budding entrepreneurs and established business owners alike to stay visible and personally involved in shaping the perception of their brands.
