Global rap icon Snoop Dogg has officially become a part-owner of Championship side Swansea City AFC, making waves in both the sports and entertainment spheres. The announcement, first reported by the BBC, follows Snoop’s unexpected appearance as a model for the club’s 2025-26 home kit, hinting at deeper ties with the Welsh football team.
The 53-year-old, born Calvin Broadus, expressed his excitement in a statement on the club’s official website. “My love of football is well known, but it feels special to me that I make my move into club ownership with Swansea City,” he said. “The story of the club and the area really struck a chord with me. This is a proud, working-class city and club. An underdog that bites back, just like me. I’m proud to be part of Swansea City.”
Snoop Dogg, who boasts over 100 million followers across social media, joins Real Madrid and Croatia legend Luka Modrić as a recent stakeholder in the club. His entry into Swansea’s ownership reportedly stems from connections with the club’s American owners, Brett Cravatt and Jason Cohen, who finalized their takeover in late 2024.
The new ownership group has been vocal about their mission to grow Swansea’s global visibility and unlock new streams of revenue, all while ensuring compliance with financial fair play rules. “To borrow a phrase from Snoop’s back catalogue, this announcement is the next episode for Swansea City,” the owners said, referring to his iconic track. They praised the rapper’s worldwide influence and passion, expecting his involvement to help field a more competitive squad.
To commemorate the unique partnership, a mural of Snoop Dogg has been installed in the West Stand of the Swansea.com Stadium—symbolizing a bold new chapter in the club’s history and an unprecedented fusion of music, culture, and football.
